This is the year of the "Non-Human Buyer." AI agents now research, negotiate, and purchase items (like groceries or printer ink) on behalf of consumers. Brands are shifting their SEO strategies to be "machine-readable" so these AI agents can find their products.
This is the year of the "Non-Human Buyer." AI agents now research, negotiate, and purchase items (like groceries or printer ink) on behalf of consumers. Brands are shifting their SEO strategies to be "machine-readable" so these AI agents can find their products.